Let’s be clear, the first priority of Burrow has always been simplicity. The direct-to-consumer furniture company came up with a proprietary couch design that was easy to customize, easy to ship (in easy-to-handle boxes) and easy to assemble (easier than IKEA). Design has always come second, in service of that simplicity.
However, in the DTC landscape, we’ve seen many try their hands at this formula with less than spectacular results, whereas Burrow has been able to offer up furniture worthy of a central spot in your living room and which may just get compliments from guests. Now, that success has led them to their next adventure: the bedroom.
On Tuesday, Burrow launched their new Bedroom collection, which does include bed frames in various finishes and dressers in various drawer-configurations — the pieces we’d expect to see from them — but also something we didn’t expect: two of their own in-house mattresses. It wasn’t enough for them to take on all the other furniture disruptors, they had to take on the mattress disruptors as well.