EBRD supports bedroom furniture company LETTO in Greece
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EBRD and EU aid spouse and children enterprise establish new tactic and mature


From chic beds to fashionable wardrobes, LETTO gives all the furnishings a bedroom demands. A household-owned business enterprise based in Northern Greece, the enterprise is now a person of the country’s major makers of bedroom home furnishings. When the time arrived to hone approach and expand over and above regional marketplaces, LETTO turned to the EBRD for guidance.


The Koios relatives, owners of LETTO, structure and supply household furniture to residences and lodges all about Greece and Cyprus. With a lot more than 50 a long time skills in the industry and close to 100 points of profits, their consumers contain also some of the most effective lodges in getaway destinations this sort of as Thessaloniki, Halkidiki and the Greek islands. Their key goal is now to raise their exports to other international locations such Germany and Saudi Arabia.


“There is a large home furniture market place in Greece, with very attractive and functional models mostly influenced by Italy, which was from the place we acquired our know-how. On the other hand, exports are important simply because Greek houses and accommodations are inadequate if we want to expand,” suggests Dimitra Papoutsi, LETTO’s Internet marketing Supervisor.


Via its Information for Smaller Businesses programme and with assist from the European Union, the EBRD has helped the enterprise with a new enterprise approach and profits strategy.


“Admitting that you have to have a guide and obtaining the correct a single is an huge system. Anyone experienced to organise our views and organise us as a staff, way too. The Financial institution aided us a lot with that,” states Dimitra.


The initial challenge was to style and design a new strategic strategy for the coming yrs. “We were incredibly satisfied with the final results, so the final decision to proceed with the 2nd undertaking arrived simpler, as we realized what we wished to do and wherever to go for suggestions. The EBRD helped us discover the ideal product sales advisor, who is even now with us and supports us on a weekly basis, even after the completion of the task,” she adds.


That served the corporation offer with the Covid-19 crisis and its consequences. Past 12 months was very good for LETTO in phrases of property furniture income, with all around a 37 for each cent improve in sales in contrast to 2019. With the EBRD’s help, the company managed to recuperate a substantial portion of the turnover they lost from the resort sector thanks to the crisis in tourism.


A sustainable and vitality-economical factory


Amongst LETTO’s major priorities is to generally use confirmed uncooked materials following all EU benchmarks. In truth, the organization has invested in a sophisticated squander administration procedure in get to handle its by-products and solutions, producing it 1 of the most eco-friendly businesses in Greece’s furnishings industry.


In addition to carefully gathering and recycling aluminium, iron, nylon and paper, the company processes sawdust and turns it into briquettes (compressed blocks) to absolutely offer the present day, zero-emissions boilers that heat its 5,000 square metre amenities. This way, the by-goods are not discarded, main to larger electricity performance and steering clear of squander.


“When we decided to expand the facilities and obtain new equipment in 2004, we also established up a new administration process for our by-solutions. We experienced tons of sawdust that incurred disposal fees only to be thrown in landfills,” highlights Dimitra.


LETTO is now scheduling to set up photo voltaic panels to deal with all its strength needs, which is extra critical than at any time, not only in environmental phrases, but also to slash down fees due to ongoing improves in strength price ranges.


The EBRD has so far supported about 140 compact and medium-sized enterprises (SMEs) in Greece.


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