likes to make blanket statements. Since launching luxury home goods brand Tekla in 2017, the 37-year-old has teamed with British starchitect
on a line of merino and mohair blankets, and to design a butter-soft cashmere piece, Hedin tapped André Saraiva, the contemporary artist known as
The blankets share a sensibility with the bathrobes, towels, bedding, and sleepwear the label creates from sustainably sourced fabrics. Last year, the brand translated its understated-luxe philosophy into a book of photos. Sacred Places, by Hedin and photographer/longtime collaborator
captures “places, both in the past or the future, fictive or real, we travel to when we want to escape,” according to
“Tekla is strongly shaped by architectural references and tranquillity of nature,” the Sweden-born Hedin says. “Our main aim is to create homes with a desire to embrace simple and functional living. We try to make things that are very timeless, practical, and responsible.”
The company doesn’t release sales figures, but Tekla’s made steady inroads with retailers worldwide, including Nordstrom,
online fashion giant Ssense, and Italian luxury powerhouse
Before launching the company, Hedin led the design team for Stockholm-based fashion brand Acne Studios; during that time, he also helped launch upscale-streetwear label Eytys. A peripatetic lifestyle planted the seed for Tekla.
“I’ve moved around a lot—Paris, Amsterdam, L.A.—and every time I moved, I needed to buy new textiles,” Hedin says. “The need for starting Tekla honestly trickled from my frustration that it was extremely difficult to find beautiful, yet affordable home textiles.”
That concept grew into a line “that was not about home textiles anymore, but it was about creating something that you buy to wear in your spare time or to sleep in,” he says.
While Tekla’s products telegraph modern luxury, the prices feel more aspirational than indulgent. A bathrobe, made in Portugal of organic cotton, retails for US$185; a Pawson merino-wool blanket, produced in limited quantities, sells for US$455.
Rather than “sustainability,” Hedin prefers “responsibility” as a guiding ethos in sourcing, production, and packaging. Most fabrics are organic; many are certified by Oeko-Tex, an independent standards institute.
“The whole perception of our CSR strategy remains an ongoing journey and constant research on what we can do better for our planet,” he said. “Everything from our packaging and labeling, to the raw materials used in all of our designs, as well as how we distribute the products to our clients, we try to go about in the most responsible approach possible.”
Hedin is a veteran sailor, and the name Tekla is marine-related. “I was in a national sailing team when I was a kid, and I called all my boats Tekla, so that’s where the name came from,” Hedin says. Sailing also influenced his design choices. “Sailing has forced me into the fact that everything needs to be functional. A towel should get you dry; a blanket should warm you up, simple things like that. It’s about functionality before the form—I always start with the function and then I add the designs after that.”
Hedin shared with Penta his five recommendations for a more relaxing bedroom.
Merino Wool Blanket. “A wool blanket immediately adds softness to a room, no matter how sparse the decor is, as well as of course actual warmth and comfort in use.”
Alvar Aalto chair. “
was a Finnish architect that created many iconic designs that most people might instantly recognise. I use his sculptural chair as a night table rather than a seat, it’s a tranquil and functional addition to the room.”
Flos Parentesi lamp. “This is another example of straightforward design that I am drawn to and that inspires Tekla. It’s at once simple yet unusual, functional and decorative, and is a great compliment to the Alvar Aalto chair.”
Byredo scented candle. “A candle adds instant atmosphere and warmth, Byredo’s evocative scents have been transporting at this time where we are spending so much time in one place, and I am drawn to the simple design and the smoked glass.”
A book by my bed. “At the moment, I’m reading a lot; I love history and especially the period around the Roman Empire. There is this great trilogy I recently enjoyed reading called The Cicero Trilogy [by
], centered around the world of Roman politics and
following his rise and fall.”
This interview has been edited for length and clarity.