Palm Springs’ new Hi-CHEW fantasy home feels a ton like what may possibly materialize if you gave a 7-year-previous a bunch of sweet and then permit them decorate just one of the city’s beloved midcentury present day properties.
The designers seem to be to have looked around our honest metropolis and considered, “this is great, but you know what would make it even nicer? If it have been a lot more like Katy Perry’s iconic ‘California Gurls’ music video clip.” (If you have somehow neglected, which is the a person in which she prances all-around with Snoop Dogg in a planet of candy and weird fluffy pink clouds.)
There’s no Snoop, sadly, but just about every thing else is there: The vivid shades, an too much to handle volume of sequins, cushions that seem like clouds, a great deal of California sun and some very seriously flashy swimsuits (OK so all those who come to the house actually have to provide these, but who would want to exhibit up without having a single?).
Then, there is the candy, which can be found rather significantly just about everywhere — and everywhere — you glance. Other than, of system, all this sweet is Hello-CHEW, the fruity, gum-like Japanese confection that is at the heart of this hottest promoting-stunt-occur-to-daily life in the desert.
The “fantasy” house is actually just a standard house in the Heat Sands neighborhood with its interior temporarily overhauled into a monument to sugar and candy colours. Why Palm Springs? As one particular of the brand’s reps advised us, it really is simply because Palm Springs “feels like a fantasy spot, and this is a fantasy dwelling.”
I suppose we should really be flattered by that.
Unfortunately, the only people who will be capable to stay in the property are the winner of an April sweepstakes place on by the Hello-CHEW brand name and a few friends. The winner, who hails from Ventura County, was scheduled to get there at the dwelling on Friday and devote the weekend there prior to leaving on Sunday. The full detail will then get disassembled future week. (Jamie Caiazzo, a single of the PR reps for Hi-CHEW who was present at the house, did say there might be a different Hello-CHEW property sometime, despite the fact that there are no rapid ideas.)
That indicates the closest most Coachella Valley people will get to this Hello-CHEW heaven is getting a gander at the decidedly understated exterior. Which, by the way, you are going to recognize only from the colorful panels lining the garage in a discouraging tease of the bonanza of, uh, eye candy that lies out of access inside of.
So when The Desert Sunlight was provided a probability to be between the handful of fortunate souls to stop by the property prior to it was turned about to the sweepstakes winner, well, I and a photographer knew we couldn’t extremely very well say no. Following all, we had a journalistic duty to our readers to satisfy, and satisfy it we did. Here’s what we noticed inside of.
The Rainbow Sherbet Area: Each of the house’s three rooms is themed all over 1 of the three flavors that make up the new Hi-CHEW fantasy blend the household was created to encourage. But though we beloved the wall of sequins in the Blue Raspberry home and the one of a kind wall styles and adjacent patio of the Blue Hawaii area, this whimsically vibrant space was our favorite. Why? Three words: Mini ball pit.
A genuine sweet bar: Any party household truly worth likely to has a great bar. But this is the only bar I’ve at any time witnessed stocked not with booze but pieces of sweet organized in nine colorful jars. The plan is to combine and match items to create your personal fantasy combine. And we have to say, we like the strategy of currently being able to really blend and match from a bar with out obtaining to get worried about finding ill.
The pillows: Wrapped Hi-CHEW parts have a puffy triangular shape that is a whole lot like a pillow. So you far better consider the design and style crew at the rear of the house took full benefit of that resemblance by positioning tailor made-made Hello-CHEW pillows invitingly all over the home.
Iridescent cookware: At to start with, I assumed the kitchen was the a person ho-hum home in the if not richly in-depth residence. Then I seen the iridescent pans sitting on the stove, which were being a fantastic enhance to the fantasy vibe. I was even much more impressed when I opened the kitchen cupboards and drawers to obtain iridescent plates and silverware inside of. Turns out, candy is not going to be the only issue visitors in the fantasy household will have a enjoyment time consuming.
The lawn: If I had to sum up my thoughts on this, I would say: “Come for the funky house and its gimmicks, keep for the amazing yard.” Very seriously, the space was massive and there were Hi-CHEW branded amusements all over the place you seemed. A giant Hook up Four board, cornhole tables — you name, they’d believed of it. Then there was the pool, which was fed by a waterfall and filled with seashore balls emblazoned with the Hi-CHEW insignia. But my favourite part have been the large cactuses and distinct statues manufactured by the artist Dale Chihuly, which apparently were being now at the home but served to actually cultivate a type of trippy fantasy vibe.
In the clouds: As really hard as it would be to pick a favorite layout ingredient, the big fluffy clouds hung from the residing home ceiling would unquestionably be mine. There was also a neat cloud style and design painted on the wall in the kitchen, which was a nice match for the artsy light-weight fixtures hanging over the kitchen area desk. Suffice to say, Katy Perry would’ve felt suitable at household here.
Rather a exhibit: Ok, so I’m not absolutely sure if this was section of the common Hi-CHEW house visitor encounter or just anything they did for us media people. But just as we had been ending our go to, the advertising and marketing persons advised us to gather close to the pool for a shock. We are going to acknowledge, we have been having antsy to leave and not anticipating a great deal. But when two girls emerged from the entrance of the house in what we can only explain as classically Palm Springs bathing suits and used the future five minutes carrying out flips and tips in the pool to “Fly Me To The Moon” and a medley of other vintage hits, I was shocked. And delighted.
As the performers — associates of the Aqualillies synchronized swim team — emerged from the pool and unfurled big towels exhibiting the Hi-CHEW emblem, we suddenly felt ourselves becoming mindful of an mind-boggling collective truth of the matter: We, in that second, experienced arrived at peak Palm Springs. Simply because what could potentially be more Palm Springs than sweating in the sunshine beside the pool inside of a lifetime-size ode to a sweet brand name and acknowledging that you are in fact seriously having fun with oneself and maybe even a very little bit amazed by it all?
So with that, we say it’s time to finally leave the memory of the Palm Springs Taco Bell resort in 2019 in which it belongs: in the past. Because there is a new, and worthy, addition to our town’s lineage of delightfully above-the-top branding stunts (alas only for the weekend).
Paul Albani-Burgio addresses breaking information and the Metropolis of Palm Springs. Comply with him on Twitter at @albaniburgiop and through e-mail at [email protected]